When you buy Steiff online, one of the first things to look for is the famous Steiff Button in Ear. Recognised around the world, the Steiff “Button in Ear” is the unmistakable symbol of authenticity, exceptional craftsmanship, and over 140 years of German heritage.
Every genuine Steiff Teddy Bear and Steiff animal proudly carries the iconic button and ear tag, giving collectors complete confidence that they are purchasing an original Steiff creation. Whether you are adding to your collection or buying your very first bear, the Steiff Button in Ear is your guarantee of genuine quality.
Original Collection Classic
Yellow Ear Tag with Red Lettering
Every non-limited edition Steiff Teddy Bear and Steiff animal from the permanent collection features a yellow ear tag with red lettering.
This instantly recognisable tag confirms that your bear is an authentic Steiff product, manufactured to Steiff’s renowned standards of quality and craftsmanship while complying with European toy safety standards.
If you’re looking to buy Steiff online, the yellow tag identifies a genuine Steiff bear from the current collection.
Limited Edition Steiff Collectables
White Ear Tag with Red Lettering
For collectors, Steiff produces a range of exclusive Steiff Collectables in strictly limited numbers. These highly sought-after pieces are identified by a white ear tag with red lettering.
Every limited edition Steiff animal is individually numbered and supplied with a certificate of authenticity, confirming its exclusivity. Some limited editions are produced exclusively for selected countries, making them even more desirable among Steiff collectors.
Steiff Replicas
White Ear Tag with Black Lettering
Steiff replicas are faithful recreations of historic designs from the renowned Steiff Archives. These special collector’s pieces feature a white ear tag with black lettering, distinguishing them from other Steiff collections.
Each replica is produced in limited numbers, individually serial numbered, and supplied with a certificate of authenticity. They are highly prized by collectors who appreciate the history and craftsmanship of original Steiff Teddy Bears.
Buy Genuine Steiff Teddy Bears Online
At Steiff Online, we specialise in genuine Steiff Teddy Bears, Steiff Collectables, limited editions, and classic Steiff animals. Every item we sell features the authentic Steiff Button in Ear, giving you complete confidence that you are purchasing an original Steiff product.
Whether you’re searching for a timeless teddy bear, a rare collector’s edition, or a faithful historical replica, you’ll find an exceptional selection of authentic Steiff creations when you buy Steiff online with us.